7 WEB DESIGN TIPS FOR SUCCESSFUL SMALL BUSINESS WEBSITES TO INCREASE PAGE RANKING
No matter small or big your business is, the traditional methods of marketing covid -19 has forced every industry to get transformed into digital. It is pointless to hesitate to get into the digital world to market your business. Even if you are having a website and not getting an upper hand in the website ranking it’s a waste as we know most of the users will go through the first or second top results. Here comes the importance of few web design tips which will help you to improve your page ranking
1) INVEST IN COPYWRITING
An issue that is observed among some companies who maintain almost all the aspects of their website very well but still not getting it reflected in the SEO results is that they ignore the most important part of a website which is copywriting. It is a fact that some companies think twice before investing in copywriting. Its because they are not aware of its importance and the reality that in a long run this will make a profit for them itself. Ask why? The answer is simple that it is through the content written on the website, the search engines can take it to the user. Attractive content will contain a lot of keywords which will make the website ranking to the top. Expert content writers can make a tremendous change in the SEO results of the websites.
2) START BLOGGING ON YOUR WEBSITE
Sometimes you will be wondering witnessing your website which used to be at the top slowly goes down and get vanish away from visibility. Why is this happening? It’s mainly because we compromise in updating our blogs. Usually what was done is once good content was updated on a website and gets its result then we ignore it expecting that will be maintained. It’s a big mistake. In order to keep the website ranking on the top, we have to consistently update our content and blogs with specific keywords. It is important because blogs keep the clients informed about the services provided by the company and will increase the visibility and searchability of the website. Blogs will help to aware the target consumers about the new services provided by the company
3) WORK ON A MARKETABLE LANDING PAGE FOR GOOGLE ADS
Some of you may ask for the definition of the landing page as it is not much familiar to all. It’s quite simple. A landing page is an independent web page where the user will reach after clicking on a link or online ad. It is necessary to maintain an easy pathway for the user to reach the landing page and get the necessary information without any further distraction. No user would like to click multiple times on a link or to spent much time on a website for getting information instead they will directly shift to other sites which will have a negative effect. Maintaining an easy pathway for the customers to get whatever they require is the best practice to increase sales.
4) INVEST IN DIGITAL MARKETING TACTICS
In a competitive world today, no person would appreciate his business getting stagnant at any point. It is important to maintain consistent traffic and to be on top of SEO results as it is a main part of sales. Inactivity or invisibility of a website or a company can give an impression to the customers that its business is going down and eventually will lose confidence in that company. This makes it important to invest in the advertisement to keep the business alive in the mind of customers. Today a lot of digital marketing agencies are available on the scene which will get the work done for you.
5) MAKE NAVIGATION EASY
A luxurious vehicle without fuel is a waste. The same is the case of a completely excellent website for eyes but not capable of delivering the information required for the customer. Just think from the point of view of the customer, would you like to get stuck in a site that will consume a lot of time to load or in a site where we need to go through various links in order to reach the required page. Definitely, the answer will be no. So, it is necessary to maintain frictionless navigation through the website for attracting the user. Along with this, enough steps should be taken to make sure the navigation features are compatible for any device.
6) UNDERSTAND WEB HOSTING
A web host or web hosting service provider is the one who gives all the technologies and services required for your website to get access to the internet. A wide range of hosting service providers are available in the market which has different plans and various costs. So, which one to choose? It’s always better to choose the one with a complete plan even though it is costly. You have to do detailed research on the plan and make sure that they provide 24*7 technical support as once we encounter an issue like a site crash their service should be available to us immediately.
7) PROTECT YOUR WEBSITE
Keeping our website secure is always a high-priority task to maintain data integrity as it can cause trust issues with the customers. Besides that, if this data reaches in wrong hands it can be used as a tool to downplay us by the competitors. Still, the reality is that number of websites that are getting hacked is skyrocketing on a daily basis. So you should install strong website security applications to avoid piracy. Even investing in making a cybersecurity team cannot be considered as a wrong step in the current scenario. It is the responsibility of the business owners to protect customers from phishing schemes, spam, and mainly their payment details.
It is an incorporation of multiple steps that make web design an overwhelming task. Fortunately, AIT information technology is here to assist to achieve your target by considering all tips to create an outstanding web design for you. Please allow us to guide you through the whole process. Contact us immediately on 7907938810 or email us at atees@info.ae.
