CHOOSING THE RIGHT CHANNEL OF SOCIAL MEDIA TO PROMOTE BUSINESS

Social media promotion has been a relevant and fruitful tool in propagating your business if used wisely. Figures depict that 92% of the marketers have increased their brand exposure by utilizing this platform. We don’t have to waste much time on validating the importance of using this platform but the hidden challenge over here is that due to the competitions within different social media platforms, people got split onto different channels. They all are making effort to come up with more innovative ideas and advanced features which made it tough for us to choose the apt one for our business promotion. So here we give you an overview of the things that you should keep in mind while choosing the right social media platform for your business.

1) DEFINE YOUR GOALS

A journey without a destination will make you slow. The same is the case of trying to choose the right social media platform without a predefined goal because if you don’t know where you want to go, how can you choose the path? Whether your target is to increase brand awareness, identifying potential customers, or whatever, these kinds of intentions will give you clarity on the social media platform to be chosen. Alongside these objectives will influence you to fluctuate your content in resonance with the target

2) IDENTIFY AND CONNECT WITH YOUR AUDIENCE

The next action is to identify the interest and preferences of the people who are listening to you and proper analytics of data have to be implemented here to figure out their favorite social media platform. It is true that most people are using multiple platforms but definitely, they won’t be spending their time equally on all platforms. You have to identify where he/she is active for a long time and execute the strategy to build a relationship with them and convert them to customers.

3) CONSIDER THE NATURE OF YOUR BUSINESS

Almost all the industries across the world are taking advantage of social media platforms but are they all doing it in the same way? Definitely no because in that case this can be an easy task to copy but unfortunately, it is not a versatile situation. Understanding your type of business and segregate it into B2B (Business to Business) or B2C (Business to Customer) is the primary step. For B2C companies, platforms like Facebook and Instagram will provide more opportunities for the viewers to interact and validate your credibility wherein B2B, platforms like LinkedIn proved to be successful in making a new business deal without losing the previous clients. 

4) UNDERSTAND THE PURPOSE OF EACH SOCIAL PLATFORM

People are engaged in different social media platforms for different purposes. It is necessary to understand their behavior on different platforms and to predict the chances of how they would discover your business online. So before creating an account on each and every platform, it is relevant to understand its serving purpose.

Some of the popular social media platforms and their purpose are mentioned here:

• Facebook

  – it is the largest social media network available today and the platform tends to be emotionally driven as it is a place where friends, families, and relatives are connected along with the brands they enjoy and trust

• Twitter

  – is an avenue where people try to get updated with the latest news and events happening around them. Alongside this is also a convenient place for them to immediately communicate with brands and businesses they follow.

• Instagram 

  A platform that was mainly used to edit, post, and share pictures and videos. If you are having attractive content for your business and expecting to have a casual but wide reach, this platform will be a suitable one.

• YouTube 

  video has the chance of getting viral easily as it can evoke the emotions of viewers. YouTube is the platform where people used to post personal and business-related videos to get maximum visibility

5) LOCATE YOUR COMPETITORS

Competitors are undoubtedly a big challenge for your business but on the flipside considering them as a reference can produce positive results. Understanding the social media platforms they are using and how often they are posting will help you to create a social media calendar for yourself. Figuring out and intaking the keywords that they use in their content will positively reflect in your business

Understanding the landscape of competition will help us to build a strategy to get the attention of more audiences. Through proper social media promotion, Atees information technologies can make you the industry leader as we are well experienced and established in keeping the social media marketing in tone with the current trends. Give us a call on 7907938810 or email us at atees@info.ae and get started with a social media platform today itself.